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Trending now: convergence, connections and trust.

Five-year projection of consumer and advertiser spending data across 15 segments and 53 territories.


Segment findings

Total spending will rise at a compound annual growth rate (CAGR) of 4.4% over the next five years, but with sharp differences among industry segments and sectors within them and across territories.

  • The fastest growth will be in digitally driven segments, with virtual reality leading the way, followed by over-the-top content (OTT).
  • E-sports will be the second fastest-growing segment if it were separated from the overall Video games and e-sports segment.
  • By contrast, newspapers and magazines will see declines in revenues to 2022.

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Outlook perspectives

Today’s rapidly evolving media ecosystem is experiencing a new and different wave of convergence. To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. Our new report, Perspectives from the Outlook 2018–2022, is available free to non-subscribers and provides insights into important trends and how companies like yours can respond.

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Disclaimer: This article is for informational purposes only, and the public information contained herein is not intended to be a source of advice or credit analysis with respect to the material presented, and the information and/or documents contained in this website do not constitute investment advice.